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B2B Social Media Example: ArcelorMittal

For the next review of social media examples in a business to business environment, we are going to look at the online digital footprint of ArcelorMittal, the world’s number one steel company. This...

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ArcelorMittal Social Media Review Follow-up

I previously reviewed the online presence and use of social media by a traditional business to business firm, steel company, ArcelorMittal. Today I had the chance to follow up by phone with Stefan...

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B2B Social Media Example: Boeing

The next profile in our series of B2B Social Media examples is Boeing, specifically the Commercial Airplane Business Unit, located in Seattle. The cornerstone of Boeing’s social media presence is a...

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SocialMediaB2B Site Creators to Speak at Social Fresh

Kipp Bodnar and Jeff Cohen will be speaking at the upcoming Social Fresh conference in Charlotte, North Carolina on August 24. Even though the conference is now sold out, we wanted to give you a heads...

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HubSpot Customer Generates B2B Leads and Customers Using Inbound Marketing

This post is a recap of a case study presented at the recent B2B Social Communications event held in New York City. Rick Burnes (@rickburnes), Inbound Marketing Manager, HubSpot explained how one small...

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[Updated] 10 Examples of B2B Facebook Fan Pages

July 2010 Update: This post was written seven months ago and many things about Facebook have changed. People are no longer fans of company pages, but they Like them. This causes confusion in referring...

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Presentation: 10 Examples of B2B Facebook Fan Pages

Last week we published a post 10 Examples of B2B Facebook Fan Pages and it was very well received by our readers. Since one of the goals of Social Media B2B is to educate people about the value and...

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Updated B2B Facebook Page Examples with Data

This short post is to let you know that we updated the 10 Examples of B2B Facebook Pages post. As that has been one of the most popular posts on this site, and still generates regular traffic, we...

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Always Thinking about B2B Social Media is a Requirement

Your approach to B2B social media must be thoughtful if you are going to be successful in driving business for your B2B company. Marketers and communicators need to focus on how they can make a...

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Which Companies are Totally Nailing B2B Marketing?

B2B marketing can often be dry, stuffy, and an overall snooze fest when not done correctly. Businesses are slowly but surely learning that business-to-business marketing doesn’t have to be all direct...

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